Assetlink Overview

Global 2000 companies spend over $600 billion annually on purchasing marketing services, developing collateral, running campaigns and sponsoring events. Much of this is managed in an ad hoc and uncoordinated manner with e-mails, spreadsheets and other rudimentary tools. The result is marketing inefficiencies, leading to increased costs, time-to-market delays and weakened brand value.

Marketing executives need a solution that delivers efficient planning, management and execution of their marketing operations.

Assetlink, the most comprehensive Marketing Operations Management (MOM) solution in the industry, addresses these requirements by streamlining:

  • Marketing programs planning and budget allocation.
  • Collaboration between all stakeholders including vendors using workflow.
  • Definition, tracking, coordination and execution of multi-channel campaign tasks.
  • Tracking and reconciliation of program spending.
  • Management and distribution of Digital Assets.
  • Visibility into key performance metrics.


Note: MOM is also referred to as Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) by leading analysts.

The editors of Consumer Goods Technology magazine picked Assetlink Corporation, among others, as a company which made a respectable impact on the industry due to its unique product and service offerings to consumer goods firms.