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Global 2000 companies spend over $600 billion annually on purchasing marketing services, developing collateral, running campaigns and sponsoring events. Much of this is managed in an ad hoc and uncoordinated manner with e-mails, spreadsheets and other rudimentary tools. The result is marketing inefficiencies, leading to increased costs, time-to-market delays and weakened brand value.
Marketing executives need a solution that delivers efficient planning, management and execution of their marketing operations.
Assetlink, the most comprehensive Marketing
Operations Management (MOM) solution in the industry, addresses
these requirements by streamlining:
- Marketing programs planning and budget allocation.
- Collaboration between all stakeholders including vendors using workflow.
- Definition, tracking, coordination and execution of multi-channel campaign tasks.
- Tracking and reconciliation of program spending.
- Management and distribution of Digital Assets.
- Visibility into key performance metrics.
Note: MOM is also referred to as Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) by leading analysts.
