Assetlink was founded in 1997 to help Global 2000 companies increase marketing efficiencies, improve productivity, and effectively manage brands. Since then, Assetlink has worked closely with customers representing some of the largest consumer packaged goods, financial services, pharmaceutical and industrial products companies, to develop solutions addressing every function in the marketing organization. In addition, Assetlink has worked with partners in the field of advertising, brand management, packaging design and electronic prepress.
As a result of such close collaboration, Assetlink has pioneered an application category, called Marketing Operations Management - MOM. Some refer to MOM as Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM).
Assetlink provides comprehensive Marketing Operation Management solutions to streamline key marketing processes across marketing management, internal employees and vendors that
- Define planned marketing programs/campaigns and allocate budgets to each campaign.
- Define, track and execute detailed tasks for each campaign.
- Communicate and execute offers to targeted customer segments in multi-channel campaigns.
- Track and reconcile program spending at a detailed level.
- Manage and distribute Digital Assets.
- Gain visibility into key performance metrics.
With a deep understanding of marketing operations best practices and a ten-year record of many successful implementations worldwide, Assetlink enables customers to better align marketing programs to their business goals, execute and track them, while dramatically reducing costs and time. Assetlink OnDemand now even enables mid-sized marketing organizations to implement such marketing operations best practices, technology enabled with its MOM suite, in an affordable manner.
