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Assetlink AG.
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Colgate-Palmolive deploys an online media library from Assetlink AG
Colgate Palmolive announces the installation of a New Media Asset Management System where retailers can download images and access information about the products.
Hamburg, - 19th December 2005 - Colgate-Palmolive announced today that it has deployed a new online media library for easy accessibility and dissemination of product information and collateral.. On www.colgatemedia.de, the Colgate Media Library offers a wide variety of the latest images of products, displays and logos. Retail partners and their agencies can now download the images for use in customized advertisement. Furthermore, retailers now have online access to safety data sheets, price lists and planograms for shelve space optimization. All that retailers are required to do, to access the media database is to fill out the form on the home page and mail it to receive the login and password. There is also a guest account available for public access.
“With the Colgate Media Library we have improved our services for our retail partners. Furthermore we can also ensure the use and re-use of up-to-date images and collateral more effectively”, said Wilfried Hadick, Managing Director Sales of Colgate-Palmolive Germany.
About Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail info@assetlink.com.
