Press Release
Public Relations Contact:
Sunita Shetty,
Assetlink Corporation.
sunita.shetty@assetlink.com
Tel. +41-61-260 1142.
SCOTTISH ENTERPRISE DEPLOYS ASSETLINK MARKETING OPERATIONS MANAGEMENT (MOM) SOLUTION
Scottish Enterprise, a public sector organization, has taken a pioneering step to improving efficiency in their marketing department
Glasgow, Scotland. – December, 2005 – Assetlink Corporation today announced that it has deployed its Marketing Operations Management (MOM) solution at Scottish Enterprise. Scottish Enterprise is Scotland's main economic development agency, funded by the Scottish Executive with a mission to help the people and businesses of Scotland succeed and to attract foreign businesses to Scotland. Scottish Enterprise is the first public sector organization in the UK to install such an end-to-end enterprise marketing system.
The solution, developed by Assetlink, a global leader in Marketing Operations Management (MOM), is being used by Scottish Enterprise to enhance their ability to orchestrate and optimize internal and external marketing resources, fulfill and distribute marketing content, collect and store both content and knowledge, and measure and optimize marketing performance.
Scottish Enterprise was keen to put efficient marketing processes in place in accordance with the UK Government’s modernization program for the promotion of better governance with the use of e-business. After a methodical, rigorous and fair vendor selection process according to the official OJEU (Online Journal of the European Union) rules and a three month pilot, Assetlink was selected among the over 30 suppliers that applied for the this high-profile project to implement the Marketing Operations Management solution. Details about this process are available at Scottish Enterprise’s website: http://www.scottish-enterprise.com/mrm
“One of the important criteria at Scottish Enterprise was that they wanted a solution that could be up and running without any customization. They ran a very in-depth pilot to validate this and the overall functionality over a period of 3 months. We delivered everything we had promised and we also demonstrated how we react in case of crisis and emergency. Overall, this has been one of the most positive software deployment experiences.” said Stephan Nobs, President Europe, Assetlink.
"Our goal for using Assetlink MOM is to improve the efficiency and effectiveness of our marketing," explained Robin Mair, Senior Marketing Manager, Scottish Enterprise," The public sector is often perceived as leaden footed in introducing more efficient systems and it is not known for pioneering new technology. Assetlink MOM helped us review our business processes and measure our marketing efficiency. Having just finished the pilot we are already beginning to see operational benefits and costs savings. The marketing executives involved have been able to manage more projects and in some cases have been able to adapt seminar leaflets and brochures without involving the design agency."
About Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail at info.europe@assetlink.com.
