Press Release
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ASSETLINK EXTENDS ITS LEADING MARKETING OPERATIONS MANAGEMENT SOLUTION TO INTERNATIONAL AND MULTI-COUNTRY MARKETERS
Assetlink MOM Solution Now Available in German and Spanish Languages - Announces BETA for French
MOM/DAM Symposium, London (Booth 11) and Basel, Switzerland, - June 21, 2005 - Assetlink, a provider of integrated Marketing Operations Management (MOM) solutions, today announced that its leading MOM application, Assetlink 5.7, is now available in both German and Spanish languages. Each of the versions are designed to support the Company's overall mission of helping global marketers orchestrate and optimize internal and external marketing resources, fulfill and distribute marketing content, collect and store both content and knowledge, and measure, optimize and enhance their overall marketing performance. Further meeting the needs of its international and multi-national customers, Assetlink also announced today that a French version of Assetlink 5.7 will be released in September, 2005.
Faced with simultaneous global product launches, shorter product life cycles, and an increased focus on multi-channel, integrated campaign management functions, Assetlink helps marketers gain greater control over marketing processes in order to improve marketing efficiencies, decrease process latencies, and ensure consistent brand management via marketing fulfillment.
“Global 2000 companies spend more than $600 billion each year on marketing services, packaging and collateral design, advertising campaigns and event sponsorships; yet they are still forced to manage these functions in an ad hoc and uncoordinated manner,” said Stephan A. Nobs, President of Assetlink Europe. “For multi-national and international marketers, Assetlink enables them to improve the overall value and accountability of their marketing functions, regardless of language, which in turn translates to greater marketing efficiencies.”
Using Assetlink 5.7, marketers can create a marketing culture that streamlines marketing processes at both the operational and campaign level, reduces waste, and drives higher revenue returns on their marketing investments. To learn more about Assetlink and the benefits of MOM, join us at the MOM/DAM London event where Business Development Manager, Marketing Communications of National Australia Bank, Joshua Fisher will lead a discussion entitled “Marketing Procurement Management at National Australia Bank” or visit us at booth number 11.
About Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail info.europe@assetlink.com.
