Press Release
For Further Information Contact:
Sunita Shetty,
Assetlink Corporation.
Email: sunita.shetty@assetlink.com
Tel. +1 925 218 1875.
ASSETLINK’S MARKETING OPERATIONS MANAGEMENT SOLUTION RECEIVES EMC DESIGNED FOR DOCUMENTUM ACCREDITATION
Assetlink Joins EMC Application Logo Program
Pleasanton, CA, - October 21, 2005 - Assetlink Corporation, a provider of integrated Marketing Operations Management (MOM) solutions, today announced that its MOM solution has received the EMC “Designed for Documentum” logo designation, a mark of quality and value that customers insist on in enterprise applications. The Designed for Documentum accreditation demonstrates that the Assetlink MOM solution has successfully met a comprehensive set of criteria for good design, development and implementation.
As a member, Assetlink Corporation received specialized design consultation and guidance, along with access to dedicated EMC content management technical resources. Assetlink will also be able to include specialized Designed for Documentum logos on packaging, marketing collateral, and other promotional materials pertaining to their accredited offering, signifying to customers that their solution meets high standards for architectural compliance with the Documentum architecture and leverages development best practices.
“By providing their solution as a packaged offering based on the EMC Documentum platform, Assetlink is taking a leadership position in providing companies with better tools to more rapidly develop and execute marketing programs at a lower cost,” said Rob Tarkoff, Senior Vice President of Strategy, Business Development and Alliances, EMC Software Group. “Assetlink’s MOM solution status as ‘Designed for Documentum’-accredited demonstrates their commitment to the Documentum platform and the quality of their marketing operations management offering.”
Assetlink’s MOM solution works in concert with EMC Documentum’s document management capabilities to capture both illustrative and descriptive data. These capabilities enable marketers to greatly enhance their ability to orchestrate and optimize internal and external marketing resources, fulfill and distribute marketing content, collect and store both content and knowledge, and measure and optimize marketing performance. This newly integrated offering will enable easy structure and accessibility to marketing digital assets resulting in maximum effectiveness for any marketing department.
“Assetlink is extremely pleased to join the EMC Documentum Application Logo Program, and we are proud to have our MOM solution attain the ‘Designed for Documentum’ status,” said Chetan Saiya, Chairman and Chief Executive Officer of Assetlink Corporation. “Assetlink has an established track record of enabling Global 2000 customers to better align their marketing programs to their business goals, while dramatically reducing both costs and time to execute. Through this program, we expect to realize significant benefits from MOM achieving Designed for Documentum status, including offering differentiation and increased customer awareness. We are pleased to team with EMC and look forward to bringing more high-value offerings to market.”
The EMC Documentum Application Logo Program helps ISVs, VSPs and SIs target, design, develop and go-to-market with successful offerings based on the EMC Documentum platform. As a member, partners can submit their offering to be considered for “Designed for Documentum” accreditation, which ensures their offering has met all requirements to be certified on the Documentum platform. To learn more about Assetlink MOM and the EMC Documentum Application Logo Program, please visit http://www.documentum.com/app_portfolio.
About Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail info@assetlink.com.
