Consumer Packaged Goods:
Benefits of Assetlink Marketing Operations Management solution for Consumer Packaged Goods companies:
  • Accelerate time to market
    • Packaging design and promotional teams use Assetlink Marketing Workbench to streamline and automate the process of collecting all the packaging and labeling information, interacting with the creative agencies, getting artwork reviewed and approved online by regulatory and legal teams as well as delivering final artworks to print vendors.
    Assetlink customers have been able to reduce processing times by as much as 80% by deploying Assetlink MOM solution.
  • Improve productivity of Marketing Services teams
    Assetlink Marketing Workbench automates a lot of manual and mundane tasks related to gathering information and following up with various business stakeholders for review and approvals. This frees up the marketing teams to focus on strategic vision and creative messaging.
    Marketing teams have been able to improve their productivity by more than 50% within six months of deploying Assetlink MOM solution.
  • Reduce cost of brand and marketing programs
    Businesses waste a lot of effort and incur unnecessary costs in recreating the same artworks over and over again as well as in transmitting physical CDs and DVDs of artwork to sales teams and customers. Assetlink Digital Asset Manager helps you organize all of your brand and marketing assets (advertising, product packaging, promotions, product photos, etc.) in a centralized repository that is accessible by authorized users via web browser.
    Assetlink customers have measured savings of $3 million and higher year after year, by deploying Assetlink MOM solution.
  • Control brand and marketing spend
    Marketing and brand managers as well as financial controllers use Assetlink Strategic Planner to allocate marketing budgets, define vendor services and rate cards, and track the purchase orders and invoices for each marketing activity. This integrated planning, budgeting, vendor management and spend management facility results in effective utilization of the marketing resources and delivers the marketing services from external vendors at the most reasonable prices.
    Businesses have been able to demonstrate better SOX compliance and implement more efficient agency governance procedures with Assetlink MOM solution.
  • Measure marketing performance
    Assetlink Strategic Planner’s Scorecard functionality enables marketing and brand managers to track estimated and actual results of the marketing programs as well as automate the calculation of key performance indicators (KPI) such as return on marketing investment (ROMI), cost per lead, etc. Assetlink Dashboard summarizes the budgeting, marketing spend and performance information in the form of real-time reports and interactive charts resulting in better insights and better allocation of marketing resources.
    Marketing executives have been able to eliminate significant amount of wasteful marketing spend and ineffective marketing programs with the help of Assetlink MOM solution.
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