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Press Room
Public Relations Contact:
Mohan Sinha
mohan.sinha@assetlink.com.
ASSETLINK POSITIONED IN LEADERS QUADRANT FOR MARKETING RESOURCE MANAGEMENT MAGIC QUADRANT
Pleasanton, CA, February
16 – Assetlink Corporation, a visionary in Marketing
Operations Management (MOM) today announced that it has been positioned
in the "Leaders" quadrant in Gartner's Magic Quadrant for
Marketing Resource Management, in their report, by Kimberly Collins,
released February 9, 2009.
Gartner defines Leaders as those who “demonstrate exemplary performance.
They deliver breadth and depth of integrated MRM functionality on large,
enterprise wide and global implementations that extend MRM across the
marketing organization and outside the database marketing domain. Leaders
successfully articulate business propositions that resonate with buyers.”
Assetlink provides a comprehensive framework to manage all aspects of
Marketing from Planning to Execution, Content Management and Analytics.
Assetlink offers an enterprise platform for integrated marketing solutions,
which helps optimize marketing resources while streamlining processes.
“We are honored to be positioned as a ‘Leader’ in
the Gartner MRM magic quadrant,” said Chetan Saiya, President
and CEO of Assetlink.
About
Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and
is reused with permission. The Magic Quadrant is a graphical representation
of a marketplace at and for a specific time period. It depicts Gartner’s
analysis of how certain vendors measure against criteria for that marketplace,
as defined by Gartner. Gartner does not endorse any vendor, product
or service depicted in the Magic Quadrant, and does not advise
technology users to select only those vendors placed in the “Leaders”
quadrant. The Magic Quadrant is intended solely as a research tool,
and is not meant to be a specific guide to action. Gartner disclaims
all warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
About
Assetlink
Assetlink Corporation offers a powerful marketing operations management
(MOM) solution that serves Global 2000 companies worldwide. Its comprehensive
software offering, Assetlink MOM, enables companies to improve their
marketing efficiencies with process automation, achieve marketing effectiveness
via rigorous marketing planning tools, measure and improve ROI through
integrated marketing budget and procurement management, and communicate
business impact of marketing by tightly integrating with ERP and CRM
systems. Assetlink Corporation is headquartered in Pleasanton, CA with
offices in UK, Switzerland and Sweden, with a software development center
in Pune, India. For further information, visit www.assetlink.com
