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Assetlink positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)
Pleasanton, CA, March 5, 2010 –
Assetlink Corporation, today announced that it has been positioned in the "Leaders" quadrant
in Gartner's Magic Quadrant for Marketing Resource Management report, by Kimberly Collins,
author and Managing Vice President at Gartner, released February 19, 2010.
Gartner defines Leaders as those who “demonstrate exemplary performance.
They deliver breadth and depth of integrated MRM functionality on large,
enterprisewide and global implementations that extend MRM across the marketing
organization and outside the database marketing domain. Leaders successfully
articulate business propositions that resonate with buyers.”
Assetlink provides a comprehensive framework to manage all aspects of Marketing from
Planning to Execution, Content Management and Analytics. Assetlink offers an enterprise
platform for integrated marketing solutions, which helps optimize marketing resources while
streamlining processes. It has also developed a Best Practice Builder that
captures, distributes and operationalizes best practices for outbound marketing,
marketing communications, product launches and packaging design.
“Today, Assetlink has the most scalable, comprehensive and configurable MRM solution in the industry,”
said President and CEO of Assetlink Corporation, Chetan Saiya.
“We believe Assetlink continues to execute on the vision of delivering the most interactive and intuitive
user interface, lowest cost of implementation and ownership, as well as a pioneering pricing scheme that
requires no upfront investment for OnDemand or OnPremise deployment. This is enabling marketing managers
across the globe to easily adopt and successfully deploy MRM solutions at a pace not seen before,” Saiya added.
About
Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2010 by Gartner, Inc., and is reused with permission.
The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.
It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace,
as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant,
and does not advise technology users to select only those vendors placed in the “Leaders”
quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a
specific guide to action. Gartner disclaims all warranties, express or implied, with respect
to this research, including any warranties of merchantability or fitness for a particular purpose.
About
Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide.
Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing
efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning
tools, measure and improve ROI through integrated marketing budget and procurement management,
and communicate business impact of marketing by tightly integrating with ERP and CRM systems.
Assetlink Corporation is headquartered in Pleasanton, CA with offices in UK and Switzerland,
and a software development center in Pune, India. For further information, email: info.us@assetlink.com or visit www.assetlink.com
