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Marketing managers are challenged to ensure that standard templates are used by branch and regional offices, as well as other corporate users so brand image/identity is preserved, look-and-feel consistency is maintained and existing marketing assets are utilized well. Most corporate marketing organizations struggle to keep this control, while giving users the freedom to populate the approved templates with messages and graphics and create customized material themselves. Artwork Producer empowers the marketing organizations to achieve brand compliance by using database driven design templates to create customized marketing material without needing any additional design tools.
Capabilities of the Assetlink Artwork Producer Solution include:
Visual configuration of Artwork Templates
The ease of template configuration encourages marketing teams to set up as many templates as possible resulting in greater reuse of existing assets. Artwork can be easily converted into a template for future use with the help of graphical tools that allow the user to identify the textual and graphical elements that can
be modified. Users can customize a template by simply supplying textual information and selecting predefined images.
Instant feedback of artwork adaptation
The Artwork Producer provides immediate feedback to the end user by generating a PDF of the artwork and displaying it in the web browser. The user can repetitively improvise on the textual and graphic input.
Final print-ready output
The Artwork Producer generates the final artwork in high resolution PDF format with linked images that are ready for print. It completely automates the graphic design process and eliminates intermediate processing steps resulting in time and cost savings.
Routing for Approvals and Integration with Digital Asset Manager
Templates could be routed for review and approval of the revised artwork before the final print ready artwork is generated. This ensures accurate delivery of the marketing message and conformance to the brand identity.
It can also be configured to retrieve the graphical elements from a well-defined location in the Assetlink Digital Asset Manager. This enables tight control of the use of the approved graphical elements ensuring proper rights management and consistent use of brand identity elements.
