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Assetlink Campaign Manager is a single integrated and easy to use solution, designed specifically for marketers, that enables them to plan, execute and measure their one to one engagement with customers. Without requiring any technical support or expertise, marketers can conduct visual analysis and detailed profiling to get a better insight of their customers.
Assetlink Campaign Manager provides a collaborative environment that streamlines communications, reviews and approvals between various business stakeholders and reduces campaign development time from months and weeks to minutes.
Capabilities of Assetlink Campaign Manager include:
Customer Segmentation
Assetlink Campaign Manager seamlessly connects to all your enterprise data sources and provides an easy to use, graphical facility to generate and manage all of your customer segments, profiles and business rules for customer engagement. The customer counts for each segment are displayed in real time.
Sophisticated testing capabilities allow marketers to split target customer segments by a random selection or sorted record selection. Users can specify prioritization rules to ensure proper de-duplication.
By incorporating sophisticated segmentation and targeting into the overall campaign management process, more efficient and effective programs can be designed, executed, tracked and analyzed.
Offer Management
Assetlink Campaign Manager allows you to build a repository of business offers configured with structured description of promotional information as well as complex rules related to terms and conditions. The offers can be defined, reviewed and versioned in a collaborative environment, ensuring consistent communications and optimized outcomes.
Content Customization
Assetlink Campaign Manager provides an interactive, template based graphical editor that enables marketers to instantly create highly branded and customized direct marketing content without requiring any overhead or expenses of creative agencies. Furthermore, customer segment based business rules can be set up to personalize content for each individual customer, enabling highly targeted one to one marketing and resulting in increased response rates.
Content customization also enables co-branded campaigns with your distribution channel partners or personalizes each communication for your sales team members.
Multi-level, multi-channel Campaigns
Marketing managers can define and execute very sophisticated multi-level, multi-channel dialog with their customers by simply dragging and dropping pre-defined customer segments, offers and associated customized direct marketing content. The campaigns can be targeted at individuals, households or accounts.
Marketers can define global and campaign control groups to establish the effectiveness of offers and determine campaign uplift.
Assetlink Campaign Manager can be used to manage direct marketing campaigns across multiple channels, including direct mail, e-mail, SMS, telemarketing and door-to-door.
An integrated scheduling facility allows multiple campaign activities to be executed automatically without user intervention.
Built-in E-mail Delivery
Assetlink Campaign Manager has built-in high performance e-mail delivery engine that can sustain very high throughputs required by large business to consumer (B2C) companies. The solution comes with best practices to ensure maximum deliverability, blacklist avoidance and CAN-SPAM compliance.
The built-in e-mail delivery engine captures user responses to the e-mail campaigns and graphically displays e-mail opens, URL clicks, bounce-backs and unsubscribe requests in real time.
This tight integration of e-mail delivery with campaign management converts Assetlink Campaign Manager into a single, push-button direct marketing appliance that dramatically accelerates the time-to-market of marketing campaigns, enables marketers to interactively engage in sophisticated dialogs with their customers and eliminates cost incurred by delivering your e-mails through third party service providers.
Insightful Visual Analytics
Assetlink Campaign Manager provides easy to use analytical tools to provide complete access to all the relevant customer and campaign related information at marketer's fingertips. The solution includes powerful analytical functions that allow marketers to determine who their best customers are based on product holding, spend, profitability, etc.
Assetlink Campaign Manager allows marketers to understand the vital characteristics that make them such valuable customers - variables such as age, tenure, product/service type etc. The powerful profiling capability enables the comparison between various customer groups to understand the differences and patterns for possible cross-sell and up-sell opportunities. For example, a comparison between responding and non-responding segments provides invaluable insight into your customers' behavior and the opportunity to influence it in future campaigns.
All analytical information can be visualized graphically in terms of pie and bar charts or in a tabular format.
