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Today in any marketing organization, a wide range of people, including vendors, are collaborating in a virtual environment to create and deliver rich-media content such as text, graphics and photos, as well as audio and video. To extract value from these rich-media assets, companies need to ensure that these assets are managed and leveraged well. To achieve this objective, they need a secure infrastructure for managing and controlling multiple versions of these assets, as well as an ability to catalog the library of these assets, easily store/retrieve them, render (display) them for quick preview and effortlessly distribute for use or reuse within the organization.
Assetlink Digital Asset Manager addresses these requirements extremely well. Key capabilities include:
Organizing Marketing Assets
Digital Asset Manager enables marketing managers to organize content
in a multi-level hierarchy of their choice. This enables intuitive navigation through
the system allowing easy access and higher re-use of assets, leading to cost
savings. Digital Asset Manager supports multiple media formats, including formats of raster graphics and streaming video. It automatically generates preview and thumbnail files for the digital asset, to enable easy viewing and referencing.
Storing Metadata with Marketing Assets
Digital Asset Manager provides the ability to add multiple tags on the asset (called Metadata). These tags later enable the user to find and retrieve an asset by searching all assets that carry a certain tag.
Version Management
Digital Asset Manager automatically assigns version numbers to assets as they are created. All teams with the relevant access rights may access current versions while older versions are maintained in the repository. Marketing managers can strengthen brand identity by ensuring that only current versions are accessed for re-use or distribution.
Batch cataloging made easy
Design agencies and international subsidiaries can submit the artwork without requiring any specialized tools or systems. Digital Asset Manager allows easy and exhaustive cataloging from your desktop via drag and drop. The application automatically catalogs the assets along with the metadata information in the specified level of hierarchy in the repository.
Flexible access control
The application provides the flexibility to specify different security policies for
different sections of information. Access rights and permissions can be set for different users. Access could be given to a section of items as well as permission for upload and download of assets.
