Marketing managers need clear visibility into their marketing operations to ensure

• Visibility into budgeted, committed and spend-to-date on each initiative
• Ability to track marketing spend by cost categories, by customer segments, by products and many other parameters
• Visibility into who is working on what initiatives
• A shared marketing calendar
• Execution is on track and they get visibility into any programs that are likely to be late
• List of all marketing assets to enable reuse
• Day-to-day marketing processes are operating more efficiently

Assetlink Reports addresses these requirements with a rich set of capabilities.