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Marketing organizations are looking to have a single point of controlled access to all relevant information for marketing teams as well as third party vendors. Available via dashboards, this comprehensive information should incorporate marketing plans, budgets, activities and assets, with ability to drill down into details. These dashboards should also support personalization capabilities such that users can customize their views to receive only that information which is of relevance to them such as:
- Marketing Calendar
- Financial Summary of the Marketing Plans
- Projects & Tasks (Workflow) Calendar
- Latest Marketing Assets in a Carousel View
Assetlink's dashboard capabilities enable customers to easily address these issues. Key capabilities include:
Dashboard for marketing information
Assetlink provides an integrated and summarized view of all marketing information - plans, budgets, programs, projects, marketing events and marketing assets, with ability to drill down.
Intuitive Access
Assetlink uses the well-known metaphor of "data channels" used by popular public portals such as Yahoo and MSN. Furthermore, the information can be logically organized in multiple "pages" by marketing functions or business units and implemented as your marketing extranet - providing a unified view of your marketing activities to corporate employees as well as external partners. A set of pre-defined channels makes it easy to display relevant information on the dashboard.
Controlled Access
Since the Marketing Dashboard can be accessed by third party vendors to retrieve marketing information, Assetlink has a built in authorization feature that enables administrators to control the distribution of information to vendors, channel partners and other third party users of the system.
End-user Personalization
The Marketing Dashboard can be easily personalized by users to present content that is of relevance to them.
