Starting with a Needs Assessment, an extensive analysis is done that incorporates top-line objectives and requirements of the marketing organization. The needs analysis phase incorporates the following steps:

1. Studying the current marketing operations environment.
2. Understanding the current processes in details.
3. Identifying gaps between the 'as-is' processes and your requirements/objectives.
4. Proposing an automated process flow that incorporates your requirements and streamlines their marketing operations.
5. Identifying any integration with existing systems.

The needs analysis phase exists with all the information needed to start configuring the Assetlink system.