Once the marketing plan is created, the focus shifts towards execution.
Managers are required to clearly define detailed process steps, identify contributors and reviewers, as well as due dates in a project and then have clear visibility into the project status. Managers can then proactively take action when something is behind schedule and provide a mechanism for electronic review and approvals with escalations so bottlenecks are eliminated ensuring flawless execution of a project.
The Assetlink Marketing Workbench provides these capabilities to the
marketing organization. Key features include:
Configure your marketing process steps and workflow
Marketing Workbench allows marketing managers to define detailed process steps and tir creating each marketing deliverable within a project. Once the project begins, the steps are auto-initiated with the data cascading to the last task defined. The solution enables internal employees as well as external marketing partners and vendors to be defined as contributors or reviewers.
Marketing briefs can be attached in a process step to communicate with external partners. The solution provides pre-defined templates to accelerate the process.
Electronic notification
With Assetlink Marketing Workbench, users can receive notifications of items (or a list of to-dos) that require their attention and can respond to those notifications. Attachments and other supporting information can be included with the notification.
Automatic calculation of timelines
Assetlink automatically calculates any changes in the timeline for a project and its associated deliverables, based on current status as well as due to any changes to the project made by the project manager. As a result, marketing managers have real time visibility into the actual project timeline.
Visibility through status reports
Since all the actions related to project execution originate and end in Assetlink Marketing Workbench, it has sufficient information to track the status and generate a rich variety of insightful statistical and analytical reports. The solution comes with dozens of standard reports and provides facilities for you to define your own custom reports.
