Once the marketing plan is created, the focus shifts
towards execution. Ability to clearly define in detail, the process
flow, identifying owners, contributors and reviewers, as well as due
dates in a project, and then has clear visibility into the project status.
Managers can then proactively take action when something is behind schedule
and provide a mechanism for electronic review and approvals with escalations
so bottlenecks are eliminated to ensure flawless execution in a project.
The Assetlink Marketing Workbench provides these capabilities to the
marketing organization. Key features include:
Configure
your marketing process steps and workflow
Assetlink Marketing Workbench allows marketing managers to define detailed
process steps and timelines for creating each marketing deliverable
within a project. The solution enables internal employees as well as
external marketing partners and vendors to be defined as owners, contributors
or reviewers. Marketing briefs can be attached in a process to communicate
with external partners. The solution provides pre-defined templates
to accelerate the process.
Electronic
notification
With Assetlink Marketing Workbench, users can receive notifications
of items (or a list of to-dos) that require their attention and can
respond to those notifications. Attachments and other supporting information
can be included with the notification.
Automatic
calculation of timelines
Assetlink automatically calculates any changes in the timeline for a
project and its associated deliverables, based on current status as
well as due to any changes to the project made by the project manager.
As a result, marketing managers have real time visibility into the actual
project timeline.
Visibility
through status reports
Since all the actions related to project execution originate and end
in Assetlink Marketing Workbench, it has sufficient information to track
the status and generate a rich variety of insightful statistical and
analytical reports. The solution comes with dozens of standard reports
and provides facilities for you to define your own custom reports.
