Multichannel Campaign Management
The new Assetlink Multichannel Campaign Management Solution
enables you to plan,
design, execute and analyze all of your online, social media and
direct marketing
initiatives in a single, pushbutton, integrated and collaborative
appliance.
Plan
Design
Execute
Analyze
Manage Leads
Plan
Brief Your Marketing Team
Have your marketing campaigns ever had incoherent messages?
Assetlink’s Multichannel Campaign Management Solution provides a collaborative environment that brings all your marketers together on the same page and ensures consistent messaging.
Allocate Marketing Budgets
As head of marketing, you juggle the budgets using spreadsheets that constantly get outdated with changing financial constraints.
Assetlink’s Multichannel Campaign Management Solution enables you to track and manage budgets for all your marketing campaigns in real time through a simple point-and-click interface.
Assign Marketing Resources
It is a known fact that 20% of direct marketing campaigns are not executed because the appropriate marketing resources - such as creative designers and database analysts - are unavailable. They may be overcommitted or may be on vacation.
Assetlink’s Multichannel Campaign Management Solution provides you with the ability to optimize the allocation of resources and ensure on-time execution of all your marketing campaigns.
Publish Calenders
Ever wondered what other campaigns of your company will be in market, when you launch your campaign? Are these campaigns in alignment with your objectives? Will these different messages confuse your target audience?
Assetlink’s Multichannel Campaign Management Solution provides the ability to see all the marketing activities across your business via an interactive real-time marketing calendar.
Design
Manage Multichannel Marketing Campaigns
You are tasked with communicating with your customers through direct mail, email marketing, text messages, telemarketing, door to door contact, Facebook, Twitter, Buzz, LinkedIn and other social media networks. You are challenged to do more with less.
Assetlink’s Multichannel Campaign Management Solution gives you a single pushbutton method of communicating with your customers across all these channels.
Target Customer Segments
You do not have to be a technical expert to build your target customer segments.
Assetlink’s Multichannel Campaign Management Solution provides an easy point-and-click interface to visually build your customer segmentation and aggregations, apply exclusion rules and define control groups. As you refine your target segments, the solution displays the customer counts in real time enabling you to quickly optimize the target audience and improve the effectiveness of your marketing campaign.
Define Promotional Offers
Defining promotional offers is a complex process involving marketing, finance, regulatory and other stakeholders.
Assetlink’s Multichannel Campaign Management Solution provides a collaborative environment to define, review and communicate offers in a consistent manner across multiple channels and multiple campaigns.
Customize Content
As you embark on highly targeted one-to-one marketing campaigns across multiple channels, manually designing all your communications content becomes more and more difficult.
Assetlink’s Multichannel Campaign Management Solution provides a rich collection of email and direct mail templates. You can interactively build highly personalized and customized one-to-one communication with your customers.
Execute
Set Up Multistage Campaigns
Assetlink’s Multichannel Campaign Management Solution enables you to set up a multistage dialog through which you send appropriate offers and messages to your target audience based on their responses to a campaign. Setting up sophisticated response models is very easy and does not require any technical expertise.
Schedule and Deliver Multiwave Campaigns
You can schedule deliveries of your newsletters and other
periodic communications with your target audience using a very simple
interface.
Assetlink’s Multichannel Campaign Management Solution automatically schedules and delivers highly personalized communications in the form of multiwave campaigns.
Push a Button to Deliver Multichannel Campaigns
Assetlink’s Multichannel Campaign Management Solution has a built-in high performance multichannel engine that enables you to automatically send personalized and customized e-mail, SMS text messages and direct mail to the target audience. It is a simple push button operation!
Analyze
Obtain Interactive, Real-Time Analytics
You do not have to wait for your database analyst to generate reports on your marketing campaigns. Assetlink’s Multichannel Campaign Management Solution gives you the ability to view campaign results in real-time and to drill down on each detail of the campaign to analyze the results by segment.
Translate Analytical Insights into More Business
You can immediately turn your analysis into new customer segments, target them with new offers and rapidly convert them to paying customers. Assetlink’s Multichannel Campaign Management Solution gives you the ability to operate at the speed of the Internet!
Measure Your Marketing Performance
Combine campaign analytics with sales reports to measure the effectiveness of your marketing campaign. Assetlink’s Multichannel Campaign Management Solution enables you to compare your campaign performance against expected targets.
Manage Leads
Maximize Lead Capture
Campaign management is more than just reaching out to a customer segment. It is now about customer engagement.
With Assetlink’s Multichannel Campaign Management Solution, you can build content-rich and highly engaging landing pages that are personalized to your target audience.
Automate Lead Management
Assetlink’s Multichannel Campaign Management Solution manages all the communication history, preferences and detailed profile of your target audience. This repository of leads is easily available to your team for follow-ups and for fine tuning your messaging.
Route Leads to Sales and Follow-up
Leads are automatically scored and prioritized based on your business rules.
With Assetlink’s Multichannel Campaign Management Solution leads will automatically show up in your sales team’s inbox or on the sales force's automation application of choice. Contact history can be analyzed to automate further follow-ups.